The redesign of work.

Big picture? The decades-long transition from the industrial economy to the information economy has transformed every aspect of organizational life — except for the jobs themselves. Most jobs are still made the same way they’ve been made for a hundred years. They’re manufactured — optimized and commoditized for efficiency. The aim of their manufacture has nothing to do with making a work life irresistibly interesting.

ULTIMATELY, THIS IS WHAT THE SOLO MOVEMENT IS ABOUT: REDESIGNING THE WORLD OF WORK.