Location. Location. Location.

The Soloist  Samantha Finigan, cofounder with business partner Whitney Swaffield of Gus & Ruby Letterpress

The Plan  Finigan always “knew that I wanted to craft and create my own career” — she just didn’t know what that career would be. She did, however, know where it would be: Portsmouth, New Hampshire, a red-brick-and-clapboard colonial town on the New England seacoast, a place she discovered was thick on the ground with “really cool people doing really cool things in very small ways.” Not to mention it was beautiful. Not to mention it felt, almost from the moment she visited it, like home. So she did what so many soloists are doing: she designed her intentional worklife by sorting the where part first, and the what part second.