The spreading dream of a Big Solo Life.

As significant as the economic forces driving the solo movement is a cultural one: the rising status of the indie professional. Soloists are disproportionately thought leaders, creatives, and taste makers — outsized influencers not just of the strategies of our corporate leaders and policymakers but of everything we watch, eat, listen to, and consume. Those of us who choose to work on our own, once suspect, are now respected and admired as never before.

Increasingly, the solo life is the work life people aspire to.